Apple is making full movie downloads available on the same day DVDs are released. New-release downloads will be priced at $15, while catalog titles will still cost $10 per download.. The obvious loser is the DVD format according to Bill Gates, will be obsolete by 2014 anyway. I think paying 15$ on downloading is still better than buying a DVD from a store for 25$ and if people really care for covers I think that the company should think of a website where people can download as well the cover of the DVD Apple's embrace of digital distribution points to the weak spots in Netflix's and Blockbuster's strategies. I think that their will be no replacement for dvd’s (CD) people still will buy DVDs from shops.