Widgets have become the new trend for Web 2.0's social networking. Facebook, Myspace... have adopted this new kind of applets that are used for commercial purposes of course, in the commercial web today! Now companies can merge brand names in a customer's daily use to a social network web. By using applications such as games, quizzes... the consumer/user will subconsciously be confronted by brand names without realizing it. The ad will be integrated in your work that you won’t even notice...It’s a new way to connect brands with consumers!!!
Jana:)
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