New media rely on digital technologies, allowing for previously separate media to converge. Media convergence is defined as a phenomenon of new media and this can be explained as a digital media. “The idea of ‘new media’ captures both the development of unique forms of digital media, and the remaking of more traditional media forms to adopt and adapt to the new media technologies.” Convergence captures development futures from old media to new media. For example, we can easily see that people watch movies in the home on DVD these days instead of videocassettes. The new media industry shares a close association with many market segments in areas such as software/video game design, television, radio, and particularly advertising and marketing, which seeks to gain from the advantages of two-way dialogue with consumers primarily through the internet...In other words New media can be seen to be a convergence between the history of two separate technologies: Media and Computing.
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